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Marketers: It’s time to phase out the preference center
Throughout my consulting experiences with companies of all shapes and sizes, I’ve cultivated a passion for improving first-party customer data. At first glance, this may seem like table stakes — but...
View ArticleSalesforce Digital 360 perfectly aligns with our experience-forward mission
Last week, Salesforce announced the launch of Digital 360. Digital 360 fuses Marketing Cloud, Commerce Cloud and Experience Cloud (formerly known as Community Cloud) to give customers a scalable,...
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Setting yourself up for CDP success
The power and beauty of a CDP – or customer data platform – comes from its ability to harness customer data to create meaningful personalized experiences. But there’s a big difference between data and...
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